Every ecommerce website contains at least a few pages of content longer than a single screen so visitors need to scroll. Google created new triggers and event types recently. Among these: the ability to track visitor scrolling using tags. It enables tracking of how far down the page visitors actually scroll.
Cohort Reports can be found under the Audience Reports section of your Google Analytics dashboard. In its present form, the Cohort Report shows the number of visitors acquired and retained over a given time period. Cohort analysis begins at the start date you select, and can range from one day to 12 weeks.
On a typical ecommerce site, the purchase process is usually visualized and analyzed as a “funnel” of customer behavior. All prospects enter the purchase process at the top of the funnel. Funnel entry is always marked by an event that constitutes a “macro conversion” (for example, adding a product to the cart). Not all prospects, and likely not even a majority, will proceed to the next step. Your funnel content should therefore aim to increase the number of prospects who reach the entry point of the funnel, AND who proceed to the next step.
Customer lifetime value is used to guide efforts in customer and traffic acquisition by showing how much an additional customer is worth in financial terms. When you know how much a customer is worth, it sheds new light on acquisition — and can reveal when acquisition is simply too expensive to be sustainable.
Customer lifetime value (CLV) is a metric that you can use to predict how much a given visitor contributes to the goal of your website. Put another way CLV helps you know how much revenue to expect from a visitor who converts. Google Analytics provides reports that can be of help and we go through them in this article.
While we’ve touched on trust issues in some sections above, there is an important way to foster trust that needs more detailed explanation: leveraging your existing customers. How to Increase trust in order to increase conversions?
Cart abandonment is a common problem for ecommerce websites. When we talk about addressing how to reduce shopping cart abandonment, we’re referring to measurably reducing the number of visitors who abandon their carts during the checkout process.
An amazing ecommerce user experience is critical but for all the importance of a good user interface, solid web design, and attention to customer relationships, none of it is complete without copy (AKA words) to back it up. Using copy, you can point out the benefits of your products that cannot be discerned from product photos. Text is a natural and convenient way to transfer ideas, values, and facts — but to be effective, it needs to be clear and relevant.
To ease friction and improve ecommerce user experience, your website must be simple and functional. It must allow intuitive navigation, cut down on visual distraction, and omit or hide unnecessary content. You need to ensure visitors face as few obstacles as possible on their journey toward the ultimate goal: purchase.
The rise of the Internet and increasing popularity of its new, lucrative ecommerce channel drove the competition for customers attention to ever higher levels. And traditional marketing approaches became less and less effective. Ecommerce content marketing is a way for all of us to differentiate.