The Objeqt Optimization Blog:

Actionable Posts to Help You Improve Your Conversion Rates

Whether you’re just getting started with conversion rate optimization or you’re an old pro, check out our library of how-to-posts, guides, and more. Click the topic you’re interested in now!

Google Analytics Acquisition and Attribution

Google Analytics Acquisition and Attribution - Acquisition tells us how people get to the site. Conversion tells us how many of those people purchase. Our goal in analytics is to find which channel brings us the most visitors who are the most likely to also purchase.

Google Analytics Spam – Don’t Be Fooled: Filter Bogus Traffic in Google Analytics

Fake traffic is Google Analytics spam traffic that creates sessions on your website that artificially increases traffic, creates traffic spikes and avalanches, that don’t represent what’s really happening with your customers at all. Ridding Google Analytics of Spam traffic is essential to ensuring the data you receive and act upon is real. So let’s look at how Spam affects your GA reports, and how to get rid of it.

Google Analytics Multi-Channel Funnel

Google Analytics multi-channel funnels help us to accurately attribute conversions to each channel and put values on them. From this, we can determine how long it took from the user’s first visit to their eventual conversion and what steps they took in between. It’s the most valuable information a conversion optimizer can have.

Google Analytics Event Tracking

Google Analytics event tracking is a piece of JavaScript that is inserted in interactive content on website pages. JavaScript is a programming language used mostly to create dynamic content on websites - content that moves, reacts, changes and does things. In this case, we’re using the JavaScript code to initiate the report from the web page to Google Analytics when an event has taken place on the website page.

Google Tag Manager for e-Commerce Stores

Google Tag Manager is Google’s solution for efficiently dealing with tags. Adding individual tags for tracking user interactions within the page (like tracking when users download PDFs or play videos) or e-commerce tags for Google Analytics e-commerce and Enhanced e-commerce reporting leads to cluttering the site code.

Advanced Google Analytics Features

Without advanced customization, Google Analytics is useful, but very limited. To fully use its potential, you must dig a bit deeper than the default settings. This is especially true of events, and only once you implement some custom event tracking will Google Analytics be able to truly shine. We will cover multiple advanced Google Analytics posts in this series.

Google Analytics Funnels and How To Structure Them for e-Commerce

Google Analytics offers funnel reporting and visualization, so you can see exactly what’s happening in your funnel, and if it’s breaking down anywhere (and losing more visitors than it should). But first you have to set it up.

Google Analytics Segmentation

Segmentation allows us to understand the different types of people who come to an e-commerce site by key characteristics, like their location, age, and even interests. Those insights let you deliver targeted messaging that speaks specifically to the needs and wants of each segment, create personalized user experiences, design marketing and ads to be more effective and efficient, and so much more.

Google Analytics for e-Commerce

Out of any other type of website, e-commerce websites stand to benefit most from implementing digital analytics to understand conversion and measure their potential to increase revenue. Google Analytics makes this, and so much more, possible. Without any customization whatsoever, Google Analytics comes configured to track website visits by sessions, pages and visitors.

How Analytics Help e-Commerce Stores Boost Sales

When it comes to building a sustainable, profitable e-commerce website, only one thing matters - sales. See a spike in sales of your brand new products and you’ll be happy all day long. Watch your total sales slump after your holiday promotion, and you can kiss the holiday spirit goodbye.