The Objeqt Optimization Blog:

Actionable Posts to Help You Improve Your Conversion Rates

Whether you’re just getting started with conversion rate optimization or you’re an old pro, check out our library of how-to-posts, guides, and more. Click the topic you’re interested in now!

Analytics in a Nutshell: An Introductory Look at Setting Up Google Analytics for CRO

Analytics is just a way to measure by setting a baseline and tracking indicators of improvement (or lack of improvement). But when you look at the Google Analytics dashboard, all of a sudden this simple concept becomes incredibly complicated. And what you need to track for conversion optimization for your e-commerce website only complicates it further. You need accurate and timely data - and lots of it.

Google Data Studio Introduction: How-to Guide

Google Data Studio seems to address all of the shortcomings of Google Analytics Dashboards. While Dashboards will remain go to solution for quick and easy sharing of most important data, Data Studio adds versatility to your reports and makes them useful.