The Objeqt Optimization Blog:

Actionable Posts to Help You Improve Your Conversion Rates

Whether you’re just getting started with conversion rate optimization or you’re an old pro, check out our library of how-to-posts, guides, and more. Click the topic you’re interested in now!

A/B Testing: What Hypothesis Should You Test First?

The process of optimizing a website begins with research, the aim of which is to discover problems and issues on the site. However, not every issue is equally important.

Innovative Testing: How to continue growing revenue – even after you tested everything?

While the process of iterative (A/B and multivariate) testing is the best method to follow for long term, repeatable results in conversion optimization, it has one limitation. After testing every part of the website, you will inevitably reach the point where there is no way to further optimize your site. Which means it’s time to step out of iterative testing and try innovative testing.

Building a Sustainable Testing Culture

More e-commerce companies should make a commitment to creating a culture of testing. We’re talking about a comprehensive, end-to-end approach to qualitative and quantitative information, functional design and effective split testing, a commitment that stretches from your C-suite to your interns. When everyone in your company approaches problems with a testing mindset, you’ll have a solid foundation for growth.