Customer lifetime value (CLV) is a metric that you can use to predict how much a given visitor contributes to the goal of your website. Put another way CLV helps you know how much revenue to expect from a visitor who converts. Google Analytics provides reports that can be of help and we go through them in this article.
While we’ve touched on trust issues in some sections above, there is an important way to foster trust that needs more detailed explanation: leveraging your existing customers. How to Increase trust in order to increase conversions?
Cart abandonment is a common problem for ecommerce websites. When we talk about addressing how to reduce shopping cart abandonment, we’re referring to measurably reducing the number of visitors who abandon their carts during the checkout process.
An amazing ecommerce user experience is critical but for all the importance of a good user interface, solid web design, and attention to customer relationships, none of it is complete without copy (AKA words) to back it up. Using copy, you can point out the benefits of your products that cannot be discerned from product photos. Text is a natural and convenient way to transfer ideas, values, and facts — but to be effective, it needs to be clear and relevant.
To ease friction and improve ecommerce user experience, your website must be simple and functional. It must allow intuitive navigation, cut down on visual distraction, and omit or hide unnecessary content. You need to ensure visitors face as few obstacles as possible on their journey toward the ultimate goal: purchase.
The rise of the Internet and increasing popularity of its new, lucrative ecommerce channel drove the competition for customers attention to ever higher levels. And traditional marketing approaches became less and less effective. Ecommerce content marketing is a way for all of us to differentiate.
The name “bandit testing” or “multi-armed bandit testing” is derived from a simple analogy. The idea is that you are presented with a gambling machine that has multiple levers (arms). Pulling each of them results in a reward with a certain probability, which is different for every arm.
We constantly encounter forms while browsing the web. They require us to fill in data, provide our email address, our real address, or other critical data. The role of forms is, at its base, to allow website owners to get to know their market — to contact customers, receive payments from them, and deliver the goods they buy.
To make the experimental tools we use in A/B testing more transparent and reduce the risk of relying on false conclusions, we must learn their basic mechanics. Since A/B testing at its core is a statistical method, that means we need to learn some basic statistics and their role in the A/B testing process.
This is the frequently asked questions (FAQ) section of the Google Analytics audit guide. We have listed the most common questions we receive related to GA audits and hope these will be of use to you.