Advanced eCommerce Google Analytics
Without advanced customization, Google Analytics is useful, but very limited. To fully use its potential, you must dig a bit deeper than the default settings. This is especially true of events, and only once you implement some custom event tracking will Google Analytics be able to truly shine. We will cover multiple advanced Google Analytics posts in this series.
Google Analytics multi-channel funnels help us to accurately attribute conversions to each channel and put values on them. From this, we can determine how long it took from the user’s first visit to their eventual conversion and what steps they took in between. It’s the most valuable information a conversion optimizer can have.
Fake traffic is Google Analytics spam traffic that creates sessions on your website that artificially increases traffic, creates traffic spikes and avalanches, that don’t represent what’s really happening with your customers at all. Ridding Google Analytics of Spam traffic is essential to ensuring the data you receive and act upon is real. So let’s look at how Spam affects your GA reports, and how to get rid of it.
Google Analytics Acquisition and Attribution - Acquisition tells us how people get to the site. Conversion tells us how many of those people purchase. Our goal in analytics is to find which channel brings us the most visitors who are the most likely to also purchase.
We thought it might be useful to conclude the Advanced Google Analytics Series by reminding you of some of the most important and useful features of the Google Analytics. These are very easy to forget, but they can provide so much more information quite disproportionate to the amount of effort needed to set them up.