eCommerce Google Analytics Introduction
Analytics is just a way to measure by setting a baseline and tracking indicators of improvement (or lack of improvement). But when you look at the Google Analytics dashboard, all of a sudden this simple concept becomes incredibly complicated. And what you need to track for conversion optimization for your e-commerce website only complicates it further. You need accurate and timely data - and lots of it.
When it comes to building a sustainable, profitable e-commerce website, only one thing matters - sales. See a spike in sales of your brand new products and you’ll be happy all day long. Watch your total sales slump after your holiday promotion, and you can kiss the holiday spirit goodbye.
Out of any other type of website, e-commerce websites stand to benefit most from implementing digital analytics to understand conversion and measure their potential to increase revenue. Google Analytics makes this, and so much more, possible. Without any customization whatsoever, Google Analytics comes configured to track website visits by sessions, pages and visitors.
Segmentation allows us to understand the different types of people who come to an e-commerce site by key characteristics, like their location, age, and even interests. Those insights let you deliver targeted messaging that speaks specifically to the needs and wants of each segment, create personalized user experiences, design marketing and ads to be more effective and efficient, and so much more.
Google Analytics offers funnel reporting and visualization, so you can see exactly what’s happening in your funnel, and if it’s breaking down anywhere (and losing more visitors than it should). But first you have to set it up.