Google Analytics Audit with Checklist - Ensure Integrity of Your Analytics Data
Having analytics to rely upon when you have an ecommerce store is crucial. Analytics can uncover more than just how many visitors you have/where they come from. You can find out what channels perform the best, where visitors drop out or what content performs well.
In this article we have listed tools you can use to help you audit your Google Analytics setup that we continually use. We're not affiliated with these products and our recommendation is based on us using them.