Google Analytics Audit with Checklist - Ensure Integrity of Your Analytics Data

Having analytics data to rely upon when you have an ecommerce store is absolutely crucial. Accurate and timely data can uncover much more than just how many visitors come to your website or where they come from. We're constantly surprised by the poor state of Google Analytics for many of ecommerce stores we work with. This guide is meant to provide actionable tips on how to perform a Google analytics audit on your own.

Google Analytics Audit Checklist – Ensure Integrity of Analytics Data

Having analytics to rely upon when you have an ecommerce store is crucial. Analytics can uncover more than just how many visitors you have/where they come from. You can find out what channels perform the best, where visitors drop out or what content performs well.

Useful Tools When Doing Google Analytics Audits

In this article we have listed tools you can use to help you audit your Google Analytics setup that we continually use. We're not affiliated with these products and our recommendation is based on us using them.

Google Analytics Audit Checklist Infographic

Based on the Google Analytics Audit Checklist article we have created a useful infographic we thought you might find interesting. Feel free to share.

Google Analytics Audit Frequently Asked Questions

This is the frequently asked questions (FAQ) section of the Google Analytics audit guide. We have listed the most common questions we receive related to GA audits and hope these will be of use to you.