Free Guide to Using Google Analytics to Improve Your Design Projects
Using analytics and established best practices will enable you to offer your clients a value-added service, and your resulting designs will largely be conversion optimization-ready. We provide you with a process that can be used to guide the redesign of a website with a relatively large amount of traffic and analytical data that can be used to support conclusions.
While each website is different and the importance of some metrics may vary depending on the purpose of the website, we provide a general 7-step guideline that you can use as a checklist when redesigning a website.
The process of analysis must start with a clear plan in order to be efficient.