Conversion Rate Optimization Resources
On this page we’ve listed resources we’ve developed and think might be of help when it comes to learning or getting started with conversion rate optimization.
Is conversion rate optimization worth your effort? Use our Conversion Rate Optimization Return on Investment Calculator to figure out your ROI.
Making the business case for conversion rate optimization requires a comprehensive analysis, including calculating the ROI + the effect on your bottom line.
Glossary of marketing terms we've internally developed and continuously update. Learn the terms and abbreviations we use to be better informed.
Read our book on best practices & quick wins for e-commerce stores that will enable you to stand out from your competition and sell more.
This book covers everything you need to know to begin using Google Analytics to observe, analyze, and optimize your e-commerce website.
Our five-part introductory series on A/B testing for your e-commerce store. We cover all aspects of preparing you to optimize your conversion rates.
Our series of articles on Google Analytics for e-commerce will enable novice users to get started and configuring Google Analytics for e-commerce requirements.