Conversion Rate Optimization Resources

On this page we’ve listed resources we’ve developed and think might be of help when it comes to learning or getting started with conversion rate optimization.

Business Tools

Conversion Rate Optimization Return on Investment Calculator

Is conversion rate optimization worth your effort? Use our Conversion Rate Optimization Return on Investment Calculator to figure out your ROI.

Conversion Rate Optimization Business Case Calculator

Making the business case for conversion rate optimization requires a comprehensive analysis, including calculating the ROI + the effect on your bottom line.


Marketing Glossary

Glossary of marketing terms we've internally developed and continuously update. Learn the terms and abbreviations we use to be better informed.


Stand Out & Sell More Book

Read our book on best practices & quick wins for e-commerce stores that will enable you to stand out from your competition and sell more.

Google Analytics Basics for e-Commerce Book

This book covers everything you need to know to begin using Google Analytics to observe, analyze, and optimize your e-commerce website.

Article Series

The Foundation of A/B Testing for e-Commerce Growth

Our five-part introductory series on A/B testing for your e-commerce store. We cover all aspects of preparing you to optimize your conversion rates.

Google Analytics for E-Commerce

Our series of articles on Google Analytics for e-commerce will enable novice users to get started and configuring Google Analytics for e-commerce requirements.