Conversion Funnel

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March 15, 2017

Conversion from the ad/link to the sale is the goal for any e-commerce website. The reference to the funnel is due to the fact that people drop off regularly through the process and those who end up purchasing in the end are less than those who viewed the ad in the first instance. Below is a graphical representation of a conversion funnel for an e-commerce store:

Shopping Conversion Funnel
Shopping Conversion Funnel
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