Google Analytics

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March 13, 2017

Google Analytics logo
Google Analytics logo

Google Analytics is the most widely used analytics platform and represents an industrial standard for analytics. The reason behind its success is the support it enjoys from the largest Internet company Google and wide user base that makes configuring and maintaining analytics extremely easy. It is also free of any charge for use and is available to virtually everyone who owns a Google account. Analytics can be customized to track any aspect of visitor interaction with the website and can even report on e-commerce revenue using enhanced e-commerce reporting.

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