Marketing Technology Stack

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March 14, 2017

The primary function of a marketing technology stack is to make processes easier and measure all impact of various marketing activities in order to create an efficient spend of marketing money. There are many ways of marketing through various technologies and some have a higher degree of success in reaching people then others do. For instance, sending out email messages may not be as profitable for creating conversion as sending out a text message but the combination of both will be more representative to the various different target markets.

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