Niche

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March 14, 2017

A niche market is one where there are only certain types of customers that would be interested in such a product. This would be opposed to a broad category product that everyone purchases such as toothpaste and would rather be a product like a motorcycle. In order to market to a niche category the demographics of the category need to be understood and the places where such consumers might notice advertising will have to be made.

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