Proximity

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March 14, 2017

On a web page proximity is used to draw user’s attention from one related subject to another. This is done for marketing purposes in order to get the potential customer to consider other options of a product or further products to be purchased as well. The proximity to the center of the page is always a consideration as is the ease in which closely proximated items can be understood. The fact that the items are proximated close together shows that there is a related aspect to them.

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