User flows are analyzed to determine if any regular patterns appear. If we can identify any specific regularly occurring pattern, analyst must examine it in detail, to determine whether the patterns show something leading to conversions.
Where user flows do not touch upon certain pages, those pages will be tweaked to increase the flow of traffic to them.
User flows are used in analytics as a metric to determine what is working within a site and what is not in terms of interesting the user to continue. It will also be used as a guideline for search engine optimization if it establishes that a pattern occurs between certain subjects. The best way to track and identify patterns is to use analytical tool and segmentation.
In e-commerce, most pattern identification can be done by using the reverse conversion funnel, to determine where most visitors begin their path to conversion.Back to Glossary Index