How Mastering Analytics Can Make You More Money
We wouldn’t be here if analytics didn’t have a very real, measurable effect on the metric that matters the most: Revenue. Understanding Google Analytics is the path to making your e-commerce site a more effective sales tool. But, as they say, if it were easy, everyone would be doing it.
Setting Up Google Analytics for Your E-Commerce Site
Follow the steps we list and make sure to add the Google Analytics tracking code to your store so Google will start tracking your traffic.
Goal Setting for Beginners
The main goal for an e-commerce store is to sell. That’s our goal for analytics too – getting the information you need to make more sales. Every time a visitor makes a purchase, it counts as a completed goal and shows up in your analytics reports.
Analytics that Tell You What Your Customers Are Doing and Where They Came From
To optimize your website and marketing for more conversions and sales, you need to get into the minds and hearts of your customers. You need to find out where they are before they come to your page, and you need to know what they’re doing (and not doing) once they reach your site.
Getting Familiar with Google Analytics Dashboards for e-Commerce and Where They Came From
Google Analytics Dashboards for e-commerce. Dashboards let you access any combination of reports in one place, which makes them ideal for getting an instant overview of what matters to you most.
Intro to Google Analytics’ Segmentation Feature
Segmentation allows us to understand the different types of people who come to an e-commerce site by key characteristics, like their location, age, and even interests. Those insights let you deliver targeted messaging that speaks specifically to the needs and wants of each segment, create personalized user experiences, design marketing and ads to be more effective and efficient, and so much more.
Structuring Google Analytics Funnels for E-Commerce
Typically, in e-commerce, a funnel describes how a potential customer finds you and what interactions lead to an ultimate conversion. The sales funnel generally starts at the very first interaction a user has with your brand – often seeing an ad on Google, Facebook, or wherever your users happen to be. From that moment to when they finally purchase – which could happen minutes, weeks, months, or years later – is all, technically, your sales funnel.
Your 8-Part Checklist for Analytics Configuration
We hope you’ve read through our entire guide to Google Analytics and that you’re feeling more comfortable with this awesome platform. It’s a lot to master, we know. And, we’ve really only scratched the surface. We provide an actionable check list for you to follow to setup GA.