Defining Your Ideal Customer in E-Commerce
This e-book is written just for you, and we’re starting it off with the most important thing you can do for your e-commerce business: Defining, finding, and attracting your ideal e-commerce customers.
Discovering Your Differentiator
Differentiation is, literally, what separates you from your competition. It’s why your customers will only buy from you, no matter what the other guys are offering. When you hit just the right differentiator for your target audience, you’ll convince them that they can only get their desired outcome from you.
Developing Your Unique Value Proposition
Value propositions look deceptively simple, don’t they? But they are one of the most important statements you’ll ever make for your e-commerce products. They require thought, consideration, substantial research, and ongoing testing. Furthermore, they’re worth the effort.
What Really Makes People Buy
Your sales depend on building trust, delivering desired outcomes, and tipping the scales of decision by gently prodding your buyer to act. When you have that combo in place, you’re no longer a price-based decision, you’re a value- based decision.
Play with Perceived Value
Perception is a very individual thing, influenced by life experience, personality, past interactions with your brand and your competitors (and with certain classic movies). Perception is the voice that whispers