E-commerce Analytics

Your analytics shows high traffic numbers – but very little engagement. What’s going on?

You can’t improve what you don’t measure. Analytics is a crucial part of any e-commerce store yet most companies just end up with vanity metrics and useless data. Properly setting up Google analytics and actually using your data is tricky.

Why Analytics is important?

Metsa, a children’s art website, came to us with this exact question. They couldn’t understand why their high traffic numbers weren’t converting.

It turned out that the numbers they saw on Google Analytics weren’t accurate at all. The majority, in fact, was spam that their GA configuration wasn’t set up to filter out. But that wasn’t the only problem we uncovered. They weren’t set up to track events or micro conversions, preventing them from optimizing their funnel for higher conversions.

They were stuck, and they didn’t know why. Find out how we fixed these problems in the Case Study

Does that sound familiar? In fact, inaccurate data and tracking irrelevant and vanity metrics is one of the most frequent issues in how the e-commerce stores use and apply Analytics. Do not be one of those and configure your account properly. We can help you with that.

Our e-commerce analytics service will identify, assess, and fix everything preventing you from accurately understanding and converting your traffic. Starting from solving basic configuration issues to implementing custom event tracking, you can rely on us to make your Analytics track what you need.

Don’t settle for vanity metrics and useless data. You can’t improve what you can’t accurately measure. Let us help you get your analytics up and running perfectly, so you’ll finally know what’s really happening on your site.

First steps

We’ll configure your Google Analytics to properly filter and track traffic, and monitor every event along your store’s conversion funnel.

But we don’t stop there. We also implement heat and scroll maps in order to track visitor engagement and identify issues negatively impacting your conversion rates. By focusing on these steps first, we’re setting the foundation for all future work.

Deliverables

  • A detailed audit of current analytics setup with report and highlight of the issues, sorted by order of severity
  • A measurement plan with defined strategic objectives and KPIs which work towards their fulfilling
  • Implementation of the audit and measurement plan, bringing the website in line with our findings
  • Detailed report on the implemented features, as well as annotations on the Google Analytics account to ease the track of changes
  • Proposal on further activities in view of full customer research or other types of services we offer.

Ask us how to improve your analytics today.